What Is Content Marketing Content marketing has been around in one form or another since at least the late 19th century. But today, it’s most closely associated with digital marketing, and especially with social Read More
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a defined audience.
Content Management System All websites contain a lot of blogs, posts, photos, and videos – in short, content. Content creation, editing, publication, and management can become a huge problem if it is not properly organized. This Read More
What is Digital Advertising? Digital advertising is the process by which businesses promote the goods and services provided by them to their clients through digital platforms. It is a highly prospective advertising strategy which helps Read More
How to Measure Content Marketing Performance Content marketing performance matters—if you don’t track it, you may end up misspending your marketing budget and getting less than ideal results. But should you track traffic, Read More
How To Measure Your Content Marketing ROI Your content marketing ROI shows you how much revenue your marketing efforts have brought you compared to your marketing expense. It’s usually expressed as a percentage. It’Read More
Why Use Different Types of Content Marketing Content marketing enables you to create and distribute content to a wide, interested audience. 72% of marketers report that content marketing is a great tool for increasing engagement. But Read More
Content Marketing Distribution – How To? Creating valuable content and publishing it on the right channels is important—but it’s not enough. You have to make sure that the right people see your content at Read More
Outsource Content Writing – How to Get It Right Outsourcing content writing is not rocket science. But you need to follow the right steps to get it right. Start by determining your content needs and setting Read More
How to Measure Content Marketing Success You’ve created a content marketing strategy, invested resources in creating content, and distributed it across channels. But how exactly are you going to measure your content marketing success? Read More
Content Marketing vs Social Media Marketing – Differences Social media marketing and content marketing are both part of digital marketing. They have several overlapping characteristics and yet they are different in their intent and approach. Here’Read More