Digital Marketing Channels

What Are the Digital Marketing Channels?

Just as television offers advertisers different channels to choose from, so does digital marketing. But digital marketing channels differ among each other not only in terms of their content. Some offer you the possibility to interact with your audience in a way that’s simply not possible with traditional advertising. So, what are the channels of digital marketing?

1. Search Engines

Search engines can provide a massive source of organic traffic. Google is by far the most popular search engine, but don’t forget Bing or Yahoo.

As a digital marketing channel, search engines work by directing to your site people who search for specific keywords. To tap into this traffic, you have to optimize your website for relevant keywords or search phrases.

You can also use search engines to display ads and promote your website. For this, you can use Google Ads and other similar search engine advertising services.

Search advertising can bring you targeted traffic when you need it. But it tends to be one of the more costly digital marketing channels—it’s only effective as long as you run ad campaigns.

2. Social Media

Social media is the buzz word in the world of digital marketing and for good reason. It has changed the way many brands interact with their audience.

Rather than passively trying to sell their products and services, brands on social media seek to build engagement and connect directly with their customers.

While that requires work, social media marketing is one of the less intrusive and most fun ways to do digital marketing today.

You can also use social media to advertise your website or your business to a very targeted audience. Social media networks like Facebook or Instagram allow for some of the most targeted forms of advertising available.

3. Websites

Your website can be a major online marketing channel. Prospective customers, as well as existing ones, can visit your site to learn more about your business, contact you, or buy products directly.
Content marketing represents all the content you publish on your website and other websites, including social media. It’s an effective way to attract organic traffic to your website.

4. Mobile Marketing

Mobile marketing targets smartphone, tablet, and smart device users. Whether you use it to send geo-targeted ads or mass messages, or in conjunction with search engine marketing or social media, mobile marketing can help you generate leads and increase sales.

5. Email Marketing

Email marketing may not get as much press as some of the other digital marketing channels on this list. But it’s one of the most effective.

By sending marketing emails directly to your audience, you’re avoiding the noise that surrounds ads or social media marketing. You reach potential customers straight in their inbox, where you have their full attention.

There’s a catch, though: you have to build a mailing list first using other digital marketing channels.

Digital Marketing Channels – The Bottom Line

There you have it for Digital Marketing Channels —the key online marketing channels you need to pay attention to. Focusing on these five deep channels can help you reach a wide audience usually at a better cost than through traditional marketing channels, all this while keeping full control over marketing. Not bad, right?

Additional Resources

• Goolge SEO Starter Guide – If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
• Bing Webmaster Tools – Get your site’s performance data, take advantage of free SEO tools and analyse insights to improve your page rankings on Bing search results.
• Digital Marketing Institute – The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification.