Content Marketing Distribution

 Content Marketing Distribution

Content Marketing Distribution – How To?

Creating valuable content and publishing it on the right channels is important—but it’s not enough. You have to make sure that the right people see your content at the right time. And that it strikes a chord with them. Sounds challenging? It doesn’t have to be.

Here’s a quick guide on effective content marketing distribution.

Step 1 – Understand Your Audience

content-marketing-distributionNot two members of your audience are alike. But they all share certain interests or have pain points in common. Recognizing these enables you to identify the right channels for distributing your content. And this takes us to the next step.

Step 2 – Align Your Distribution Channels with Your Audience

Search engines, websites, blogs, email, social media networks—all of these can be useful content marketing distribution channels. But there are notable differences between them. It’s unlikely that your audience will be evenly distributed across all of them.

Draw on your customer and marketing data and maybe run some polls or surveys to complement it. Only by understanding what channels your audience prefers can you optimize content distribution costs.

Step 3 – Map Out Your Content on a Calendar

Distributing your content becomes easier when you know what you have to publish and when. A content calendar enables you to plan every blog post and social media update and distribute your content consistently.

Step 4 – Define Your Content Distribution Goals

How many people do you want to reach with your content? By when? And how do you want them to react to your content?

For best results, create content marketing distribution goals that you can measure in real-time. Many channels let you check reach, clicks, or impressions (how many times someone has seen your content) via built-in analytics in your user dashboard. Use these as the starting point for setting time-bound, trackable goals.

Step 5 – Automate the Process

Manually publishing content across different channels is a time-consuming process. It can also get quite boring and repetitive after a time. That’s where content distribution automation comes in.
From simple plugins that automatically share your blog posts on your social media accounts to advanced marketing distribution services, content automation saves you time and lets you focus on the more creative aspects of the job.

Depending on your needs, consider getting an email marketing tool, a social media content management dashboard, or an all-in-one content management suite.

Step 6 – Maximize Your Opportunities

Sponsored posts, influencer marketing, and content promotion services—these are some of the ways you can promote your content beyond your website readership or social media following.
Content distribution requires a creative approach. There are no hard and fast rules that you can follow to maximize the reach of your content. You have to keep your eyes open for opportunities and take advantage of them when they appear.

Content Marketing Distribution Channels

content-marketing-distributionHere are four content marketing distribution channels:

  • Social Media Platforms: Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are excellent channels to distribute your content. These platforms offer a large audience reach and provide various features to target and engage with specific groups.
  • Email Marketing: Email marketing is a cost-effective way to distribute content to a targeted audience. It allows you to build a relationship with your subscribers and keep them updated on your latest content.
  • Influencer Marketing: Influencer marketing involves collaborating with influencers in your industry to create and distribute content. Influencers have established audiences that trust their recommendations and can help you reach a broader audience.
  • Paid Advertising: Paid advertising channels like Google Ads, social media ads, and native advertising allow you to target specific audiences and promote your content to a broader audience. This approach can be effective in increasing visibility, driving traffic, and generating leads.

Final Thoughts

Distributing content effectively requires a plan of action and the right tools. That’s why you want to take the time to create a content calendar and invest in content marketing automation tools. Staying organized and efficient will take the hassle out of distributing content while maximizing your reach.

Content Marketing Distribution – Quick Step Summary

  1. Understand your Audience
  2. Align your Distribution Channels with your Audience
  3. Map Out your Content on a Calendar
  4. Define Your Content Distribution Goals
  5. Automate the Process
  6. Maximize your Opportunities

Content Planning