Outsource Content Writing

Outsource Content Writing – How to Get It Right

Outsourcing content writing is not rocket science. But you need to follow the right steps to get it right.
Start by determining your content needs and setting a budget. Then move on to finding a content writer, creating a test project, and finally, working together.

Fairly easy, isn’t it? But before you start hunting for a content writer, take a look at the benefits to  outsource content writing.

Outsource Content Writing – Why?

There are many benefits to outsourcing a content writer, from saving time and energy on writing to achieving your content goals.

• Saves time and energy: Writing even a simple blog post could take up too much of your time and energy. You could spend them instead on your business strategies or goal planning.
• Provides expertise: Not everyone can deliver engaging, meaningful, and informative content in a fun and reader-friendly manner. Writing requires expertise and talent that only a content writer can offer you.
• Achieves content goals: Content goals can help increase your website traffic, generate leads, and grow your sales. A professional writer can bring you closer to your content goals.

Outsource Content Writing in 5 Steps

Ready to outsource content writing? Follow these five steps to effectively find, hire, and work with content writers.

1. Determine Your Needs

Before you contact any content writers, list down all your needs. Ask yourself what you require, how fast you require it, and how much expertise is needed to fulfill the task.

You can also write down your short and long-term content goals and the type of content that will help you earn leads and increase visibility and engagement. Doing so will help you figure out the type of content as well as the writer you want to pursue.

2. Set a Realistic Budget

The next step is to set aside a realistic budget for your outsourcing needs. You don’t want to invest more than you can afford. At the same time, remember that you get what you pay for.

The best way is to strike a balance between volume and cost. Still, if you’re unable to define a budget, start small and then build up when you see improved visibility and engagement with your audience.

3. Outsource Content Writers

Time to hire content writers. You can choose between an individual freelancer or a writing service. Create a job listing and give all the details about the kind of writer you’re looking for.

This will help you shortlist writers with relevant experience, who understand your brand and content needs. That does not mean you must find someone who has worked in your exact industry. Be flexible to encourage high-quality content writers to apply.

4. Create a Test Project

A test project is a great way of getting a clear picture of that outsourcer’s writing ability. Ideally, your test project should be based on your real content needs.

Here are the steps to test out working with the outsourcer:

• Create a sample topic that requires the writer to showcase their writing skills, knowledge, and researching ability.
• Set a reasonable deadline.
• Give feedback to the writer on the draft, if necessary.
• Assess the article, and see if it meets all your requirements.
• Decide whether to hire them or pass.
• Pay the writer for the sample article.

5. Build Guidelines for Your Work

At this point, you’ve figured out your needs, set a budget, and found a content writer. Now, break your content needs into guidelines to better communicate your goals and expectations with the writer.

Here are some guidelines you can include:

• Content outline
• Tone of content
• Length of content
• Average paragraph length
• Keywords and links to include
• Image formatting rules
• Grammar usage

These guidelines will save you as well as the writer time and effort. You can update your guidelines with time, and see what’s working and what’s not.

Wrapping Up – Outsource Content Writing

Outsourcing your content writing is a great way to succeed with your content goals. Professional writers will deliver quality content to improve your visibility and engagement.

You only need to follow our 5-step guide to get outsourcing right.

First, determine your content needs and the budget you’re ready to set aside for it. Then, shortlist writers who understand your brand and values. Assess their skills and abilities and work together around set guidelines.

Yes, it’s that simple!

Outsource Content Writing – Additional Resources

• Upwork – Explore highly skilled Content Writers.
• Fiverr – Find the most talented content writers in Fiverr to bring your ideas to life.
• Textbroker – is the proven content writing service provider to outsource your written content quickly and easily.