How to Do a Competitive Analysis for Digital Marketing Competitive analysis in the world of digital marketing means defining your competitors and assessing their strategies. The goal is to determine their strengths and weaknesses and Read More
Digital Marketing Promotion Digital marketing offers you many ways to promote your website or business. Whether you’re after traffic, leads, or social engagement, with digital marketing you can tap into all of these. So, Read More
What is Digital Advertising? Digital advertising is the process by which businesses promote the goods and services provided by them to their clients through digital platforms. It is a highly prospective advertising strategy which helps Read More
What is Content Planning? Content planning refers to a set of activities that increases the overall productivity of an organization and ensures the timely delivery of quality content to the target audience. Lack of a Read More
Social Media Marketing Today, the way we do business has completely changed. While traditional methods and tools still exist, many new, improved and powerful tools have also come in that extend the reach and possibilities Read More
How to Measure Content Marketing Performance Content marketing performance matters—if you don’t track it, you may end up misspending your marketing budget and getting less than ideal results. But should you track traffic, Read More
How To Measure Your Content Marketing ROI Your content marketing ROI shows you how much revenue your marketing efforts have brought you compared to your marketing expense. It’s usually expressed as a percentage. It’Read More
Why Use Different Types of Content Marketing Content marketing enables you to create and distribute content to a wide, interested audience. 72% of marketers report that content marketing is a great tool for increasing engagement. But Read More
7Ps Marketing Mix Explained The 7Ps Marketing Mix is a marketing strategy whose origins go back to the 1960s. It evolved out of the 4Ps, a more basic strategy that was in use before the Read More
Content Marketing Distribution – How To? Creating valuable content and publishing it on the right channels is important—but it’s not enough. You have to make sure that the right people see your content at Read More