Visual Content Marketing

What Is Visual Content Marketing?

Visual content marketing uses images, infographics, videos, memes and other forms of visual content to inform, entertain, or promote a business, individual, or cause. With the rise of social media and mobile devices, it has become an integral component of many digital marketing strategies. Learn more about what visual content marketing is, its benefits, and how to use it.

Why Visual Content Marketing

Sometimes at least, a picture is really worth a thousand words. The brain processes visual information much faster than text. What’s more, visual content engages more areas of the brain than plain text. For these reasons, visual content can capture attention and generate better responses in an audience.

But visual content marketing is not a replacement for article or blog content marketing. In the world of marketing today, visuals and text go hand in hand to create a rich, immersive experience.

Visual content marketing is not restricted to a specific channel. You can use it with your website, blog, social media pages, and more.

Types of Visual Content

Visual content today comes in many varieties. A lot of is consumed on the go on mobile devices like cellphones, smartphones and tablets. The main types of visual content include:

• Infographics combine graphics with relevant text to explain a subject or condense a topic. Infographics are easy to share across platforms. They range from simple, photo-size graphics to long pieces stretching across multiple pages.
• Videos come in different formats and styles depending on the platform they are published on. Popular formats include infomercials, tutorials, presentations, but also creative videos with special effects such as slow-motion.
• Slideshows are sequences of images, often featuring data visualizations, that companies often use to break down information in an accessible format.
• Branded quotes feature text with an engaging image in the background. It’s one of the easiest types of visual content to create.
• Memes are usually amusing images, graphics, or animations that often poke fun at something.

These are just some types of visual content. There are many others out there for you to explore.

Benefits of Visual Content

Visual content can be more expensive to produce than text. It can also take longer to create. But it comes with several important advantages.

• Increases engagement more than other forms of content. We are visual creatures and often respond more strongly to visual content than to text.
• Gets your message across faster. Visual content is great for condensing your marketing message into a compelling format that encourages action.
• Increases brand recall and can help improve your company image.
• Enables you to tap into the benefits of using visual social media networks like Instagram or Pinterest.
• Have a high shelf-life. Certain forms of visual content can stay relevant for months or years.

The Bottom Line

If you’re not using visual content as part of your marketing strategy, maybe it’s time that you did. Visual content is engaging, grabs attention, and conveys a lot of information in a format that’s easy to digest. Today, the web is more visual than ever, and visual content helps you use that to your advantage.

Additional Resources

• Infographic Templates – get your hands on stock photos, video templates and fonts for your next project with Envato Elements. Over 60 million assets available.
• Videos by Promo – Over 3,000 award-winning video templates including footage, copy, and licensed music.
• Slide Show Templates by Envato Elements – Slideshow Templates are your secret weapon for creating high-quality video slideshows in minutes.
• Memes – Memes is your source for the best & newest Memes, Funny Pictures, and hilarious videos. Find memes or make them with our Meme Generator.