Digital Marketing for a Website

How to Do Digital Marketing for a Website

Digital marketing can drive traffic to a website and increase conversions. More than that, it can help brands connect with customers and foster a positive relationship with them. But how exactly do you do digital marketing for a website? And where should you start? Read on to find out more on digital marketing for a website.

1. Define Your Objectives

Does your website need more traffic? What about conversions? You probably want more visitors to answer your calls to action, right?

With digital marketing you can achieve all of these and more. But to maximize results and optimize costs, you need to prioritize your goals.
Note down your digital marketing objectives and be as specific as you can. Break down your goals into numbers. Wanting “more traffic” is too vague. You need a number and a deadline.

2. Know Your Audience

To get digital marketing right, you need to know your audience. Otherwise, you may not choose the right marketing channel—you may not reach people despite all your efforts.
Draw on your marketing data and insights to segment your audience. Creating buyer personas can help. Create a persona for each segment of your audience, including their needs, goals, challenges, pain points, and income.

3. Choose the Marketing Strategies You Will Use

When it comes to digital marketing, there’s no one-size-fits-all strategy or approach. There are many opportunities, but you still have to be selective.

You have to focus on the strategies that can help you reach your target audience at the lowest cost possible. But bear in mind that just because a particular strategy worked for a competitor doesn’t necessarily mean it will work for you.

Here are some key digital marketing strategies you may want to consider:

• Content marketing
• Search engine optimization (SEO)
• Social media marketing
• Email marketing
• Video marketing
• Search engine marketing (SEM)
• Mobile marketing
• Pay-per-click-advertising (such as Google Ads or Facebook Ads)

The thing to remember is that some strategies are better for reaching specific goals than others. For example, building an email list is not easy, but email has traditionally higher conversation rates than most other strategies.

SEO and SEM, on the other hand, can drive massive amounts of targeted traffic to your site and increase product discoverability and conversions.
Meanwhile, social media can drive engagement and foster a connection with fans and followers like few other strategies can.

4. Define Your Digital Marketing Channels

Let’s say you decide to incorporate social media marketing into your digital marketing campaign. There are many social media networks out there, and your audience is likely using some of them more than the others.

For example, maybe your audience is more active on Instagram than Facebook. That’s something you want to use to your advantage.

5. Track and Measure Results

Once you choose the strategies and the channels, you can start sending targeted traffic to your site. If you want to sell something or have a strong call to action, create a landing page on your site to capture leads.

Make sure to set measurable key performance indicators for your digital marketing campaign. These can be things like traffic, time on site, or conversions.
Use Google Analytics and other site marketing tools to track KPIs and adjust your strategies depending on the results you’re seeing.

Final Thoughts

If you’re new to digital marketing, getting some professional help on board can be a good investment. Outsourcing at least part of your digital marketing can maximize your results and save you time.

Today, digital marketing is competitive and has its pitfalls. But with the right approach, your digital marketing campaign can help your website thrive.