Types of Content Marketing

 Types of Content Marketing

7 Types of Content Marketing Explained

Content marketing today includes many types of content ranging from articles to podcasts. Each has its own appeal and it’s only through knowing them all that you can choose the best ones for you—and maximize results. So, what are the types of content marketing you need to know this year?

1. Blogging

types-of-content-marketing-bloggingBlogging includes blog posts and other types of content you publish on a blog. It also includes guest posts that you publish on other blogs as a way to drive more traffic to your site and build backlinks.
Blogging is one of the most versatile types of content marketing. It’s great for building a name for yourself or your brand as an expert in your market and connecting with your audience without the distractions of social media.

2. Email

types-of-content-marketing-emailEmail marketing delivers newsletters and other types of email straight to people’s inbox. There’s a catch, though. To use email marketing, you need to build first an email subscription list through other marketing strategies.
Because it’s direct, personal, and tidy, email marketing can have higher conversion rates than other forms of marketing. But you have to make every email you send count. No fluff.

3. Video Marketing

types-of-content-marketing-videoVideo marketing has become one of the most popular types of content marketing. Video content is easier to consume than text. It’s also more engaging and, when done right, creates an immersive experience.
On the web, video marketing is not bound to a single platform. You can do it on social media and YouTube, through your website, through video platforms, and more.

4. Visual Content

types-of-content-marketing-visual-contentVisual content includes infographics, memes, slideshows, and presentations. Easier to process than text and often more memorable, visual content is one of the most fun and entertaining types of content marketing. You can distribute it through your website or social media accounts.

5. Podcasting

types-of-content-marketing-podcastingPodcasting is not the first type of content marketing that people think about. And for that very reason, it can be a valuable tool. If your competitors are not using it, you can to reach a channel that they are not tapping into.
You don’t have to create podcasts professionally, although that helps. You do have to put some care into their production, though, and distribute them through the right channels. In the last few years, iTunes has become one of the biggest channels for podcasts of all types. But you can also distribute them through your website, blog, and social media pages.

6. Influencer Content

types-of-content-marketing-influencerInfluencers are popular bloggers or social media users active in your industry. By getting them to promote your content or brand, you can increase your exposure and reach a wider audience and pique their interest.

7. eBooks

types-of-content-marketing-ebookYou can distribute eBooks through your website or self-publish then on Amazon and other publishing platforms. A type of long-form content, eBooks can act as definitive resources on a given topic. They are great if you are trying to educate your audience.

The Bottom Line

With so many types of content marketing around, it’s not hard to find one that’s a good match for you. But just because there are so many options out there doesn’t mean you have to spread yourself across dozens of channels. Focus on the ones that enable you to reach your audience fastest at the lowest cost. Know your audience.

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